NIL / IP Strategy
NIL means name, image and likeness. IP includes music, stories, formats and original work. We develop licensing and usage plans around what the brand wants to create.
What we do / Brand Partnerships
The right people. A shared purpose.
We help brands find talent, creators and intellectual property that fit their audience, then shape the offer, the rights and the work they can make together.
Discuss your project
Brand Partnerships
How we can
help.
A partner recommendation, creative concept, usage plan and agreed scope. We connect the commercial conversation with the people who will produce the work.
Talent / Creator
We identify people whose audience and point of view fit the brief, then develop their role in the collaboration.
Brand / Culture Strategy
We study the audience and cultural context to recommend where the brand can participate and what it can contribute.
A partnership, made practical
Give the audience
a reason to choose you.
A music partnership can bring people to a store, introduce a product or reward customers. The format follows the business objective.
Talent in your campaign.
Develop a campaign around an artist or creator, with the agreed image rights, channels and content deliverables.
A reason to take part.
Connect product trials, customer rewards or retail promotions with an experience the audience wants to join.
An experience together.
Plan hospitality, a live activation or a brand event around the access and participation agreed for the project.
Content that travels.
Produce the film, photography and campaign versions that extend the partnership across the agreed media.
Every proposal defines the talent approvals, rights, availability and production scope for that project.
How we deliver
Before the launch
A clear agreement.
A team to carry it through.
We connect the commercial conversation with creative and production, so the agreed partnership can become a working campaign.
Discuss a partnershipAudience & business fit
Define the market, the audience and the action the brand wants to encourage. Use those decisions to shape the opportunity.
Rights & deliverables
Set out the talent’s role, usage, territory, term, approvals and deliverables. Confirm any exclusivity and access as part of the agreement.
Creative & production
Develop the campaign idea and coordinate the people, content and live production needed to deliver the agreed scope.
Measurement & next steps
Agree on the evidence to collect before launch. Review participation, content response and business signals where tracking is available.
Featured talent
Meet your next collaborator.
Recording artist
Anuel AA
Barber & creator
El Bori Barber
Singer & songwriter
Justin Quiles
Combined followers and subscribers across the networks listed in each profile. Audiences overlap.
Selected work