Erik Bankston
Founder
The agency
Culture is human.
We build cultural moments, content ecosystems, NIL/IP and brand partnerships that turn visibility into commercial value.
Visible People
Culture informs the idea.
The brief gives it direction.
We are an experiential media agency working across Brand Partnerships, AI / Tech Innovation, Experiential and Studio. We connect cultural understanding with commercial planning and production.
That means choosing where a brand should take part, what the experience should do and how the content reaches people beyond the room. We plan how to evaluate the work before production begins.
Our team
The people behind the work.
Jo Vasquez
CCO
Taibana Ospino
Chief Operating Officer
Luvy
Senior Account Manager
Paul Leon
Senior Video Editor
Zenia
Senior Video Editor
Culture starts with people.The way we work
Start with
the brief.
We agree on the goal before choosing the talent, designing the experience or starting production.
Audience & opportunity
Understand the audience, the context and what the brand needs to achieve.
Partnership & scope
Define the partnership, creative idea, rights and scope before production begins.
Creative & production
Bring the right team together to produce the experience and the content.
Measurement & next steps
Review the response and the evidence. Decide what to continue, change or leave behind.
A Visible People education initiative
Brand Dealer
Academy.
Led by Erik Bankston, our education vertical teaches how to find, structure, negotiate and deliver brand partnerships. The curriculum follows the work from the first opportunity through the agreement and its delivery.
Explore the curriculum